Google Friend Connect(their social networking service), which launched in December 2008, is currently in use on over 9 million sites. Now, Google is updating Friend Connect to allow Web site owners personalize their content and online ads while also offering community-building tools. Google is also adding AdSense units to Friend Connect if you'd like to display those on your site. The new features of Friend Connect are aimed at connecting individual users to each other, more than centralized, connected profiles. According to Google Blog:

The interests people share make it possible for you to create a more personalized experience on your website in a number of ways:

* Send custom newsletters: The new "Newsletter" section of your account lets you create, send and manage newsletters. And with the help of "Interests," you can either send out newsletters to all your subscribers, or send out custom newsletters to different segments of your subscribers, based on the interest responses they submit.
* Personalized content gadget: This new Friend Connect gadget automatically presents a dynamic personalized set of links to your site's content that matches each visitor's specific interests. Is a visitor learning how to play swing music? Links to articles your site has published about playing swing are presented to him or her.
* Google ads: For those of you who display ads on your website, your Friend Connect account now includes an "AdSense" section that lets you enable Google ad units that are matched both to your site's content and to the interests users publicly share on your website.

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